A conversation about branding often starts with the logo. But, a brand is more than just a logo. It touches all aspects of a business, from visual Identity, to market positioning, to uses of technology. Strong brands command premium prices. They create customer loyalty. And they are easily distinguished from bland, unfocused competitors.
"I PUT A SPELL ON YOU."
To the uninitiated, branding may seem like marketplace mysticism. But, it's really just the study of how people make buying decisions. What's interesting is that the stated reasons are often not the REAL reasons. Buying isn't rational. Branding theory and practice get past the obvious factors, into the realm of color, emotional message, and memory.
BUILDING A WEB BRAND
Mage-Muse specializes in Web branding. The power of branding is magnified on the Web, with its fine control of image and interaction. Think of your website as the ideal, tireless advocate of your brand. In our media-saturated world, Web brands must stand out and connect with a distracted, impatient audience.
The central tenet of branding strategy could be: purchasing decisions don't happen in the marketplace. They happen in the mind. So, branding is a way of gaining "mindshare," which leads to marketshare. A strong brand creates value that helps avoids a pricing "race to the bottom."
- Logo design
- Collateral design
- Corporate identity packages
- Brand-appropriate copy
- Interaction strategy
- Brochures and print design
BUILD TRUST. SELL MORE STUFF.
Every eCommerce website has different, which must be supported by the design to achieve a high conversion rate (good sales). That's where Mage-Muse excels. Usability, color logic, layout, and design emphasis should guide and support user actions, so the sale or signup is most likely to be completed. In short: template websites don't move merchandise.
WE LOVE TO CODE
Our team members come to the Web with a genuine interest (and some advanced degrees thrown in) to do exceptional work. They're methodical people who love to solve problems in unconventional ways. Conventional wisdom is, after all, merely average. Mage-Muse's system administrators are quite at ease programming on a system-level, including UNIX shell scripting and CRON jobs.
MORE THAN A SHOPPING CART
Tranform Agency builds the specific functionality you need for your business. We don't do "template sites." Whether your business uses complex business rules, has multiple user types, or ties into existing backend software, we'll create an effective solution. Brand leaders such as Samsung and Ford Motors, and the Northface all have chosen Magento over other eCommerce platforms.